About Virtual Brands, LLC
Virtual Brands was founded by Judy Van Raalte, Ph.D., and Britt Brewer, Ph.D., both professors of psychology at Springfield College in Springfield, Massachusetts. Van Raalte compiled a 51-12 record during her five-year stint as women's tennis coach at Springfield College and coauthored the book Tennis for Fitness Information Technology's Sport Psychology Library. Brewer, who served for nine years as men's cross country coach at Springfield College, has received several grants from the National Institutes of Health to examine psychological factors in sport injury rehabilitation. Van Raalte and Brewer are coeditors of the text Exploring Sport and Exercise Psychology (published by the American Psychological Association), are listed on the United States Olympic Committee Sport Psychology Registry, and are Certified Consultants, Association for Applied Sport Psychology. Guided by Van Raalte and Brewer, Virtual Brands seeks to combine science and technology to develop high quality multimedia products for promotion of excellence and well-being in sport, health, and life.
The first Virtual Brands productions were in support of the Virtual Running
product line, which included mental preparation videos for marathons and
the fabled cross country course at Van Cortlandt Park in New York City
(Virtual Van Cortlandt Park, 2000). Virtual Brands currently has eight
videos in its Virtual Sport Psychology series, which consists of four DVDs
that provide athletes, coaches, and parents with information on mental
skills for excellence in sport performance and four DVDs on various aspects
of sport psychology consulting. Virtual Brands has been funded by the
National Institute of Child Health and Human Development, the National
Institute of Mental Health, and the National Institute of Arthritis and
Musculoskeletal and Skin Diseases to develop multimedia CD-ROMs for
exercise during pregnancy/postpartum, college student eating disorder
education, and people undergoing reconstructive knee ligament surgery,
respectively.
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